Tralee Baseline Project
As part of the Government’s Smarter Travel initiative, Kerry County Council sought financial support from the Department of Transport Tourism and Sport (DTTAS) to deliver a number of Smarter Travel initiatives in Tralee with the primary aim of reducing the demand for car travel and improving the attractiveness of sustainable travel.
In order to demonstrate value for money and identify the overall success of the scheme, it was important to monitor the impacts of the Smarter Travel measures - both as individual entities and as a package of integrated measures. With this in mind, SYSTRA Limited was appointed by Kerry County Council in October 2014 to undertake a series of baseline and post implementation surveys to help measure the impacts of the Smarter Travel Measures against a range of economic, environmental, integration and safety objectives.
Detailed surveys of businesses and visitors to Tralee were undertaken to gain a greater understanding of travel behaviours within the town and to monitor changes in general perception and satisfaction in the centre before and after the implementation of the Smarter Travel initiatives. School Survey were also performed to monitor any modal shift in journeys to school and traffic surveys undertaken to monitor changes in modal shift, pedestrian footfall and traffic speeds and volumes in the town centre following the implementation of the Smarter Travel initiatives.
The first set of surveys were carried out in November 2014 in order to gain an understanding of existing travel patterns in the Tralee Town area prior to implementation of the Smarter Travel measures. A series of post implementation surveys are planned on full completion of the scheme. This second report will compare the findings of the two surveys to provide an analysis of the impacts of the Smarter Travel Measures, measured against the economic, environmental, integration and safety objectives of the Tralee Transportation Study.