Stated Preference Survey
The wider context of the research is that the NTA want to increase the level of sustainable travel in Ireland, so any insights that could be gathered on barriers to increased use of public transport – and ways of overcoming them – would be valuable.
To better understand the existing provision as well as the attitudes among transport users in the regional cities, SYSTRA undertook a series of focus groups across Ireland. The focus groups also provided a first opportunity to informally test understanding and reaction to the hypothetical, but realistic, travel choices in the future.
A subsequent quantitative survey was undertaken which included stated preference exercises to derive monetary values of key elements in journey decision-making factors among residents of Cork, Galway, Limerick and Waterford and their surrounding areas.
The focus group results helped to inform the National Transport Authority Regional Models.