National Transport Authority - Integrated Fares and Ticketing Model
Since the arrival of Leap in 2011, Dublin’s fares and ticketing structure has evolved enormously, moving away from a highly complex, inconvenient structure that in many ways deterred people from using public transport. But, as is commonly the case for fares and ticketing work, any change brings with it the risk of impacts on transport demand and revenues. SYSTRA have worked with the NTA over the last number of years to better understand passenger response to change and advised on how to improve fares and ticketing structures.
SYSTRA developed a sophisticated fares and ticketing model for the NTA to test potential developments. It is built on a complex large dataset comprising extensive ticket sales data from Dublin Bus, Rail and Luas with multi-annual full year data at route and stage/zone level. SYSTRA’s model allows the NTA to test multiple scenarios and to understand the likely impact on demand and revenue across different modes and geographic sectors of the City.
SYSTRA responded to the NTA’s needs at different times and adapted the model so that new fares and ticketing scenarios could be tested. We are exploring with the NTA how the model can support the NTA’s Bus Connects programme, which will transform the Dublin Bus network.